TL;DR: I turn "we don't know why users do that" into decisions that ship.

A people-person to my core, I've spent 7+ years getting unreasonably curious about what makes people tick– then translating that into product strategy at companies like Intuit and ClassPass.

I believe the best research doesn't just answer questions, it changes what questions get asked.

When I’m not digging into data, you’ll find me in a dance class, people-watching at a coffee shop, or curating my 500th Spotify playlist.

I’m currently looking for my next adventure in UX Research!